Simon Reed - SjRsolutions
Most of us when wanting to advertise and market online in some way go for an option. This could be - A new website, A Facebook page, some posts into social media, some paid social advertising, SEO management, Google Adword Management, email marketing, Networking (both on and offline - those were the days) however there is one major thing missing
Without a clear and effective process, all your time and financial investment in the above solutions won’t give you the returns you want.
To start understanding the best plan of attack, it is best to go back to basics.
If people visit your site and aren’t encouraged to get in touch, you are leading a horse to water that they won’t drink.
"A lot of the work we do is focused around maximising websites for engagement because the reason you are online is to engage with your audience."
So you want to market your business but you know you have competitors who are already out there being noticed online. This is where the competitor analysis comes in
Understanding where and what they are doing online will empower your business to be better than them.
The surprising thing we find is that by really understanding your competitor’s areas you may have thought were a concern, really aren’t and other areas that you didn’t think you had anything to worry about are in need of some real focus. Our Competitor analysis takes just days to produce but the clarity it brings allows for a digital strategy to be developed for your company.
Once you have a maximised your website, developed a content strategy to use your site plus you understand the competitor market clarity will occur.
We work with our clients to develop and agree clear KPI’s with a focus on ROI and by doing so allow everyone to understand exactly what the plan is and how we are doing against it.
Having measurements in all parts of your business is the key to understanding the effectiveness of the work you do/provide.
This is no less important in Digital marketing. From lead gen KPI’s to sales KPI’s and production KPI’s the important thing is to set goals that relate to trackable and a financial results.
The following steps will set out your stall correctly, give you the focus you need and from that your process will be developed
I look forward to starting the conversation.
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